We invest in
We invest in pre-seed and seed stage startups in the Nordics. We are generalists and industry agnostic, but have a strong track record with B2B SaaS, iGaming, E-sports and Direct-to-Consumer. Our engagement style is sleeves up, and we help you architect and execute the ideal escape velocity blueprint and land the best possible Series A round.
We believe in
1) Traction, traction, traction
We are obsessed with traction.
We like methodical revenue growth driven by paying customers, rich cohort grids and controllable funnels that proves a robust core business.
We don’t like products that are still 2-3 years away from monetisation. This means that we will miss the next Facebook, but we are okay with that.
A portfolio anchored in strong value drives with clear exit paths is what makes us sleep well at night.
2) Sleeves-up engagement style
We provide highly engaged smart money. Most investors promise ‘smart money’ and ‘founder-friendliness’, but in our experience what early-stage founders need the most is a group of highly engaged investors.
Our engagement style is sleeve-up and hands-on. Our value-add occurs in-between the board meetings, not at them. We’re entrepreneurs at heart, not investment bankers. We spend a material amount of time conceptualising:
- A bold venture architecture
- A go-to-market plan that obsesses about unit economics and acquisition funnel structures
- A product roadmap that connects intimately with the commercial gameplan
We translate that conceptualisation into an operational playbook and help founders deploy the processes, tools, competencies and infrastructure needed to execute toward a Series A round.
3) Deal process transparency
In our view, chemistry between founders and investors matters a great deal at the early stage. Therefore we like to spend a lot of time and energy getting to know founders pre-deal.
We’re probably not market leaders in terms of deal speed, but we take pride in being very transparent about timelines up front with founders, and subsequently sticking to them.
We say what we do, and we do what we say. This investment in pre-deal relationship-building typically allows for a more frictionless roll into execution-mode alongside founders post-deal.
4) Values matter
We value honesty, transparency and upfrontness in our engagement with founders.
We do what we say we do and we know our own limitations. We’re decent people who work hard and diligently with a humble attitude.
Most of us have been founders ourselves and share the pain of our founders.
We value teamwork over showmanship, and we don’t care to see our names in the press. We prefer to stand in the background and let our founders shine in the spotlight.