We invest in

We invest in pre-seed and seed stage startups in the Nordics. We are generalists and industry agnostic, but have a strong track record with B2B SaaS, iGaming, E-sports and Direct-to-Consumer. Our engagement style is sleeves up, and we help you architect and execute the ideal escape velocity blueprint and land the best possible Series A round.

We believe in

1) Traction, traction, traction

We are obsessed with traction. 

We like methodical revenue growth driven by paying customers, rich cohort grids and controllable funnels that proves a robust core business. 

We don’t like products that are still 2-3 years away from monetisation. This means that we will miss the next Facebook, but we are okay with that. 

A portfolio anchored in strong value drives with clear exit paths is what makes us sleep well at night.

Traction traction traction

2) Sleeves-up engagement style

We provide highly engaged smart money. Most investors promise ‘smart money’ and ‘founder-friendliness’, but in our experience what early-stage founders need the most is a group of highly engaged investors. 

Our engagement style is sleeve-up and hands-on. Our value-add occurs in-between the board meetings, not at them. We’re entrepreneurs at heart, not investment bankers. We spend a material amount of time conceptualising:

  1. A bold venture architecture
  2. A go-to-market plan that obsesses about unit economics and acquisition funnel structures
  3. A product roadmap that connects intimately with the commercial gameplan

We translate that conceptualisation into an operational playbook and help founders deploy the processes, tools, competencies and infrastructure needed to execute toward a Series A round.

Sleeves up engagement style

3) Deal process transparency

In our view, chemistry between founders and investors matters a great deal at the early stage. Therefore we like to spend a lot of time and energy getting to know founders pre-deal.

We’re probably not market leaders in terms of deal speed, but we take pride in being very transparent about timelines up front with founders, and subsequently sticking to them.

We say what we do, and we do what we say. This investment in pre-deal relationship-building typically allows for a more frictionless roll into execution-mode alongside founders post-deal.

Deal process transparency

4) Values matter

We value honesty, transparency and upfrontness in our engagement with founders. 

We do what we say we do and we know our own limitations. We’re decent people who work hard and diligently with a humble attitude. 

Most of us have been founders ourselves and share the pain of our founders. 

We value teamwork over showmanship, and we don’t care to see our names in the press. We prefer to stand in the background and let our founders shine in the spotlight. 

Values Matter

Our History and DNA

Bumble Ventures was founded in 2019 by founding partners Jesper Søgaard and Christian Kirk Rasmussen, and managing partner, Daniel Nyvang Mariussen. 

The fund originates from an in-house venture arm of the joint family office of the founding partners. Therefore, Bumble Ventures Fund I was born with several portfolio companies. The Fund I has subsequently closed $30m of commitments from a broad LP base.

Founding partners, Jesper Søgaard and Christian Kirk Rasmussen, have co-founded and managed the company, Better Collective A/S, all the way from a two-bedroom apartment startup in 2004 to IPO in 2018 without raising funding from investors. Their amazing growth journey has been recognized by winning 8 Børsen Gazelle Awards. 

The key to this accomplishment has been hard work, blood, sweat and tears in combination with a long-term perspective and an obsession with revenue metrics and capital efficiency. This business philosophy is reflected in the DNA of Bumble Ventures. We get excited about founders with the same attitude.

Better Collective IPO

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